Avet Reels haven’t changed their single speed reels very much over the past decade. Yes, they have done incremental updates, fixing an issue with their bearings, changing the structure of the drag, improving the handle and making the reels rounder, but overall they are the same as they were ten years ago. Avet hasn’t come out with the SX2, or the MXL2, yet the reels are still extremely popular. Why is that?
The Avets that sell best are the SX and the MX series (this includes the narrow versions of both reels). These reels have been surpassed in almost every way by their competition. Daiwa came out with the Saltist Lever Drag Reels a few years back with 1/3 more drag. Penn came out with the Fathom Levelwind Reels yet they didn’t sell nearly as well as Avets do. Daiwa came out with the Lexa High Capacity Baitcasting Reels, which are really nice, but Avet still outsells them by a wide margin.
Is it the colors? Is it the price? It can’t be the magnetic cast control! There are a ton of reels with magnetic cast control. It’s definitely not the advertising as Avet does very little of that. I believe Avet has fallen into a Newell sort of phase. There are anglers who love Newells, would never fish with anything else and swear by them. I think Avet gets a bit of that. I think the combination of the price, the colors and the transition from mono to braid is very appealing to fishermen (yes there are still anglers who fish with mono). Avet Reels are beautiful, shiny, and stand out next to the reels that are just silver, or black. One guy gets one and then he shows his friend who gets one and it starts a chain reaction. I’ve seen it happen where one guy gets ten more guys to buy the same Avet reel that he has.
Avet also has minimal competition. No one is doing what they are doing. No one is selling a reel with the capability of an Avet with all the color options at the same price. It just doesn’t exist.
I know it’s taken me a while to get to this but people buy Avets because they work. They do what they were designed to do, they are mostly problem free and they last a very long time. Whether you are an Avet fan or not, you have to admit that Avets hold up well over time and perform exactly the same every time on the water.
Maybe its just me who likes new models, and enjoys seeing technological advances, and maybe Avet is fine where they are. A company with a strong cult following who makes a really nice product for the everyman. In the physical store and online, we sell a lot of Avet Reels. Every day guys are pairing them up with Shimano Trevala Rods and hitting the water. They usually come back with a fair amount of fish!