Ocean Born is the brainchild of famed lure designer Patrick Sebile. Since parting ways with Pure Fishing and the Sebile, the lure company that bares his name, Patrick has created a new company with fresh ideas on fishing lures. He is regarded as one of the best lure designers of a generation. Ocean Born is a subsidiary of A Band of Anglers. If you're looking to buy Ocean Born lures, we have them. Sebile has created innovative poppers, pencils and other lures that will catch fish from the beach or the boat. Whether you target big tuna offshore, or striped bass from the beach, Sebile's Ocean Born's got a plug that will help you catch more fish!