Shakespeare has been making fishing rods for a very long time. It seems like even people who do not fish have heard of their famous line of Ugly Stik rods. As famous as they are, they are known among anglers as a rod that are nearly indestructible and catch fish! Ugly Stiks are great entry level rods for anglers looking for a quality rod that hold up well to abuse by both humans and fish alike. If you are just getting started, an Ugly Stik is a great option. If you already fish Ugly Stiks then check out their new models. Shakespeare keeps improving the classic design!