Yo-Zuri has been around for over 50 years. They manufacture high quality, high performance fishing tackle. This includes cutting edge fishing lures and excellent fishing line. Recently, Yo-Zuri revamped their entire lineup for a more technologically advanced product line that has shown results. Yo-Zuri lures feature some of the most innovative and best finishes of any freshwater and saltwater lures on the market. Their fluorocarbon line is catching record breaking fish! Yo-Zuri products are for the angler who likes to fish with top of the line gear that produces results. Yo-Zuri fishing products catch fish!