There is no doubt that women love fishing! Since the beginning of time, manufacturers have underestimated the love for the water that women have. They have either totally neglected them when releasing products, or relased gear they thought women would like without actually involving women. It's just crazy! Well that's all changing with manufacturers starting to pay attention to what women want. They are hiring women to design for women and the results are great. We have begun to assemble a line of women's clothing from several manufacturers that we feel gives women a lot of fishing options. Tastes will differ, but one thing we can all agree on is that there needs to be more fishing gear for women!