Over the years Okuma has reshaped its brand due specifically to the great conventional reels it produces. Since it partnered with Tiburon, Okuma has been turning out some of the best conventional reels on the market at economical prices, paired with long extended warranties. They have included better gearing, better drags, ergonomic design, and most importantly, reliability. People trust Okuma Conventional Reels and for good reason. They catch big fish!