Berkley is known worldwide for making top-notch fishing products. Based in California, Berkley uses cutting edge technology to create the best possible products to help you catch more fish. From monofilament to soft baits, Berkley has got you covered. A good example of this is Berkley Gulp! which is a phenomenal product that many have since copied. At first glance it seems ridiculous that the soft bait in the weird liquid will out fish real bait, but it does. Berkely continues to impress.